This trend is accompanied by an unprecedented surge in demand for high-end, large-screen televisions.
“We’re selling 200 to 300 of these large-screen TVs daily, something unheard of. We used to sell once in six months or so,” he said.
He noted that 65 and 75-inch TVs have become routine purchases, with strong sales for 85 and 95-inch models as well.
The festive cheer is not limited to the premium segment. Gupta emphasised that growth is visible across all price points.
“It is happening at both levels, at the belly of the pyramid also and the upper limit,” he stated. For instance, the sweet spot for mobile phone purchases has shifted upwards from the Rs 10,000-15,000 bracket to Rs 15,000-25,000.
“Yes, in terms of percentage, the growth is more prominent in premium products.”
Dishwashers are emerging as a new household staple, particularly in metro cities. Gupta predicted that dishwashers could soon become as common as washing machines.
“A dishwasher will become just like a washing machine. When you set up a house, a dishwasher will also be on the shopping list,” Gupta predicted.
Robotic vacuum cleaners and high-quality Bluetooth speakers are also seeing a major uptick in interest.
Even categories like laptops, which were thought to be losing ground to smartphones pre-COVID, are witnessing a renewed demand, he said. This is driven by the advent of AI-powered models and more powerful chipsets.
Meanwhile, smartphones remain an “evergreen product,” with frequent launches from major brands continually fuelling an upgrade cycle, according to Gupta.
