The much-anticipated GST rate revision is expected to give another boost to sales in this year, however the uncertainty around implementation timeline will defer high-value purchases.
The report also added that seven in 10 online shoppers are expected to increase their festive spending in comparison to 2024. Additionally, there has been a visible uptick since March 2025 in ecommerce spending in both credit card and UPI transaction volumes. Datum also expects quick commerce to account for $1.6 billion in sales representing nearly 12% of the total online sales.
Customers preferred Amazon over other online shopping platforms like Flipkart, Myntra and Blinkit. However, Blinkit has risen to the fifth position and overtaken several players to trail just behind Meesho.
While the mobile and lifestyle account for 50% of the festive sales in 2025, Datum has projected a slight decline in the gross market volume share. The other categories like grocery, appliances and personal care on the other hand are expected to see gains through the rest of this year. This mainly can be attributed to the expected GST cuts.
