Tiffany & Co. reveals a new vision in its 2025 HardWear campaign. The brand taps actresses Greta Lee and Mikey Madison and artist Anna Weyant for a powerful message: love and strength are deeply connected. Shot by Harley Weir, the images show each woman in sleek black looks that spotlight the bold chain jewelry.
The lighting is soft but direct, casting shadows that give the portraits depth and emotion. In one image, Mikey Madison leans against a wall, dressed in a long-sleeve black gown with stacked gold jewelry. Her statement is powerful and reflective: “When I’m questioning my own power, I think of things that seem fragile, but aren’t.”
Tiffany & Co. HardWear 2025 Campaign
Greta Lee appears in both close-up and full-body shots wearing sculptural rose gold and pavé diamonds. Her quote matches the message: “When a family’s love is unconditional, loving yourself is inevitable. Where love goes, strength follows.”
Anna Weyant wears a black camisole and mixed metal jewelry that catches the light. Her words add a quiet strength: “I believe the people who hold onto joy, through everything, are the strongest people alive.”
