Meghan Markle has revealed that her new lifestyle brand As Ever has been causing her sleepless nights despite its successful launch.
The Duchess of Sussex admitted the venture has “overwhelmed her” as she frets about every detail of the business.
“Even with the best of teams, it’ll keep you up at night because every single decision, every micro detail, in that moment, it feels monumental,” she said.
The Duchess detailed her specific concerns about packaging that keep her awake into the early hours.
Meghan Markle has revealed that her new lifestyle brand As Ever has been causing her sleepless nights despite its successful launch
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“A month ago, I was absolutely consumed with packaging, boxes. It’s all I could think about,” she revealed.
She described mentally rehearsing the unboxing experience, worrying about tissue paper, biodegradable packing peanuts and sticker placement.
“You know when your brain goes in a loop, those 3am loops,” she explained.
Meghan’s As Ever brand launched just five days ago and sold out in under one hour, according to reports.
Meghan Markle launched the first episode of her new podcast called ‘Confessions of a Female Founder’InstagramFans eagerly purchased the £11 raspberry preserve, described as a “luscious fruit-forward spread” in “elegant keepsake packaging”.
The £9 tea varieties, including lemon ginger, peppermint and hibiscus, were also quickly snapped up by shoppers.
The Duchess sent her products to several high-profile celebrities, including Kris Jenner and actress Zoe Saldaña, who shared their unboxing experiences online.
These celebrity endorsements came despite Meghan’s anxiety about the presentation of her products.
Meghan Markle has two children with Prince Harry
Netflix
“That’s not the unboxing experience I had in mind,” she had worried during her late-night thought spirals.
In the same podcast episode, Meghan also discussed her experiences of motherhood, including her postpartum preeclampsia, sharing insights into family life with her children Archie, five, and Lilibet, three.
The Duchess mentioned she is currently navigating potty-training with her youngest.
Her podcast series will feature eight episodes in total, focusing on her journey as an entrepreneur.
