McQueen’s pre-fall 2025 campaign takes us into the streets of Soho, London. It’s known for its creative rebellion and timeless style. Shot by Theo Sion at the iconic Coach & Horses pub, the campaign channels the gritty romance of the city’s past and present.
McQueen Pre-Fall 2025 Campaign
From sailors in reimagined tailoring to lace-trimmed skirts, the McQueen imagery feels both lived-in and electrifying. Models wear sharp silhouettes. There are mini dresses with puff sleeves, broad-shouldered coats, plaid jackets with bold ruffles, and metallic tops that glimmer under moody lighting.
The looks blend military precision with effortless street edge, nodding to McQueen’s heritage of contrast and subversion. Soho legends like Florence Joelle and Soho George add authenticity, embodying the brand’s celebration of community and character.
Their presence reminds us that fashion lives not just on runways but in rebellious city corners. This collection tells the story of London’s ever-evolving pulse, stitched with legacy and attitude.
