Kendall Jenner brings bold elegance to FWRD’s spring 2025 campaign, proving once again that minimalism can make a powerful statement. As the luxury e-tailer’s creative director since 2021, Jenner not only leads the vision but also stars in the season’s spotlight. Photographed by Drew Vickers and styled by Dani Michelle, the imagery feels intimate yet impactful.
FWRD Spring 2025 Campaign
There are raw hardwood floors, dimly lit interiors, and a rooftop backdrop lets the fashion speak volumes. The edit features high-end picks from labels like Saint Laurent, Alaïa, Bottega Veneta, and Victoria Beckham.
Jenner models an ice-blue structured dress, sheer black gowns, and ruched pieces that hug the body in all the right places. Footwear is sculptural, including golden heels and classic flats. Accessories are kept sleek with oversized hoops and gold drop earrings.
From slinky slip dresses to airy separates, the picks are refined but not fussy. Every look is styled with purpose, offering inspiration for elevated everyday wear or vacation dressing.
