Google hasn’t increased prices this year, and the Pixel 10, 10 Pro, and 10 Pro XL start at $799, $999, and $1,199, respectively. The iPhone 17 lineup is expected to get a price bump of $50 each (at least), which means the iPhone 17 could start at $849, iPhone 17 Air at $949, iPhone 17 Pro at $1,049, and iPhone 17 Pro Max at $1,249.
Although its prices are uncertain, the iPhone 17 could excel in overall performance, whereas the Pixel 10 has an edge in camera and AI features — the choice will depend upon individual needs and even brand loyalties.