“More than a category entry, this is a purposeful move… With this launch, we intend to enter from pantry to the centre of the Indian kitchen space and be an integral part of daily rituals, family meals, and emotional bonds around food,” Emami Group Director Vibhash V Agarwal said.
The Indian food industry is witnessing a steady shift towards branded staples, with consumers increasingly preferring hygiene, packaging and brand assurance over unbranded alternatives, the statement said.
