Dallas-based haircare brand Divi is turning heads this NFL season with its new collaboration featuring Brittany Mahomes, wife of Kansas City Chiefs quarterback Patrick Mahomes. Known for her effortless style and close friendship with pop superstar Taylor Swift, Brittany is set to become a central figure in Divi’s campaign, bringing a mix of star power and everyday elegance to football fans nationwide.
Brittany Mahomes embodies strength, style, and authenticity for Divi’s brand vision
Founded in 2021 by Dani Austin and Jordan Ramirez, Divi focuses on holistic scalp and hair health, promoting transparency, community, and long-term hair wellness. Austin’s personal experience with hair loss inspired the brand, which has grown rapidly with support from investors such as Menlo Park’s Norwest.“When you feel your best, you lead with power and that’s what Divi is here for,” Austin said. “Brittany embodies the strength, style, and authenticity we champion as a brand. She’s a leader in her space, a hands-on mom, and a powerful businesswoman who already loved and used our products. This partnership couldn’t be a more natural fit.”With Taylor Swift and Travis Kelce’s engagement announcement fueling massive NFL viewership, especially among women 18–49, Brittany’s presence in Chiefs broadcasts is expected to be more prominent than ever. Divi aims to leverage this spotlight, highlighting Brittany’s favorite products from game-day prep to home self-care routines.
Exclusive Brittany Mahomes bundles and fan experiences bring NFL glamour to everyday routines
As part of the partnership, Divi will release a limited-edition Brittany Mahomes x Divi Game Day Bundle, enabling fans to recreate the NFL WAG’s signature healthy hair look. The collaboration will also feature exclusive content, social activations, and sweepstakes for fans to win a full “ultimate game day experience.”“At Divi, scalp care isn’t just a beauty trend, it’s the foundation for every great hair day,” Austin added. “Partnering with Brittany lets us share that message with women who admire her strength, style, and self-care ethos.”Also Read: A billion-dollar love story: Taylor Swift and Travis Kelce’s fairytale proposal comes with billion-dollar stakesBrittany Mahomes’ new role with Divi is poised to redefine how fans connect with football culture, blending wellness, style, and star-powered inspiration on and off the field.
