PUMA turns heads with its latest campaign starring model Amelia Gray, bringing fierce energy to the return of the Mostro sneaker. Known for her trendsetting edge, Gray captures the bold attitude of the Mostro in a series of gritty, nighttime-inspired visuals. From lounging on a bed to posing in front of a distressed wall, she shows how effortlessly the shoe stands out.
PUMA Mostro 2025 Campaign
The star of the show is the “Pelé Yellow” Mostro. It’s a low-profile PUMA sneaker with serious personality. Its design fuses the sleek lines of a 1960s track spike with the casual appeal of an 1980s surfing shoe. The result? A bold silhouette defined by its spiked sole and strap closure that feels retro, modern, and totally fresh.
Amelia Gray describes the Mostro as “comfy, cool, and just really easy to wear.” Whether dressed up or down, the shoe instantly pulls an outfit together. And in this campaign, Gray proves it. She pairs the sneakers with oversized jeans, red socks, and a sheer black top for a laid-back but statement-making look.
Mark your calendars: the “Pelé Yellow” Mostro drops June 5, 2025. You can grab a pair at PUMA.com, PUMA flagship stores, and select retailers. More drops are expected later this year.
